Watch exclusive behind the scenes footage and football player interviews on your phone from Yamgo TV. http://www.yamgo.mobi - If you live in the UK, you can also watch all the world cup games live on your mobile phone.
Found a free mobile TV service that works on iphones in the UK. Go to www.yamgo.mobi on your mobile phone browser. They have channels like the BBC and ITV. The quality is quite good. It's free, but only the UK get all the best TV channels. All you have to do is sign up which was quick. It's only recommendable if you have an unlimited Dataplan though or if you can use Wifi otherwise you might get a big bill from your operator at the end of the month for data charges.